You called Overkill. Smart move.

You’ve invited us into your pitch — respect.
Soon enough, you’ll realize we were the right call. You’ll get the credit, the promotion, and your name in Adweek.

We’re gonna need a brief. We’ve done this enough times to know how to make it clean, fast, and useful. Below is the baseline info we need to get started.

Answers can come however you like — email, call, Zoom, voice note, cocktail napkin. We’re flexible.

The Basics

Participating Agencies

• How many agencies are being invited to pitch? Is there an incumbent in the mix?

• Any particular criteria behind the shortlist?

• What is the reason for reaching out to new Agencies?

Timeline

• What’s the schedule — submissions, presentations, decisions?

Process

• What’s the pitch format — in-person, virtual, deck, something else?

• Is this a paid pitch?

• Will there be a briefing or Q&A along the way?

Evaluation

• What matters most in your selection — strategy, creativity, chemistry, cost, other?

• How do you weight those factors?

Budget + Scope

• Rough budget range? (No need to be exact; ballpark is fine.)

• What’s the scope: strategy, creative, production, media, all of the above?

Decision-Makers

• Who’s in the room when the call is made?

• Any external voices (partners, boards, consultants) we should be aware of?

After the Win

• When would the work actually kick off?

• Any early milestones or performance goals already defined?

Thanks again for inviting us in. We don’t take it lightly — and we can’t wait to show you what we can do when the brief hits our table.