You called Overkill to take part in your pitch… Good on you.

Soon, you’ll hire us. Then, you’ll be blown away by what we’ll be able to do with your brand. You’ll get a huge raise & promotion, and we’ll all be besties. We’ve learned a lot from our past pitches. So we put together a list of some baseline information we’ll need to succeed. Answers are good in any form that’s easy for you. Email, Phone, Zoom, Cocktail… it all works. Thanks again – We can’t wait to get to work!

Number of participating agencies:

a. How many agencies have you invited to participate in the pitch?

b. Have you shortlisted agencies based on any specific criteria?

Timeframe and deadlines:

a. Schedule for pitch process, including submission deadlines and decision timelines.

b. How much time will we have to prepare and present?

Pitch process and format:

a. What is the expected format for the pitch (e.g., in-person, virtual, written proposal)?

b. Will there be any pre-pitch briefings, Q&A sessions, or opportunities to consult with your team during the pitch preparation?

Evaluation criteria:

a. What are the key evaluation criteria for selecting the winning agency?

b. How much weight will be given to factors like creativity, strategic thinking, industry expertise, and cost-effectiveness?

Budget and scope of work:

a. Can you provide an estimated budget for the marketing campaign?

b. What is the scope of work expected from the winning agency (e.g., strategy development, creative execution, media planning, etc.)?

Decision-making process:

a. Who will be involved in the decision-making process for selecting the winning agency?

b. Are there any internal or external stakeholders whose input will be considered during the selection process?

Post-pitch engagement:

a. What is the expected timeline for starting the project once an agency is selected?

b. Are there any specific milestones or performance metrics that the winning agency will be expected to meet?