5 Things we do Really Well

Brand Experiences

  • Ground-up Events & Tours

  • Sponsorship Activation

  • Sampling Events

  • Immersive Theater Pieces

  • PR Stunts

  • Promotion / Invitation Strategy

  • Amplification through PR, Social & Content

Remember that 'thing' you went to, brought to you by 'that brand'? You know… the one where you walked in, a BA handed you their cool product & took your picture in front of the step & repeat? Then asked you to post to your social using their hashtag?

Yeah? Cool. We don't do that. Not gonna say it hasn't happened - but it hurt.

We've since learned that what makes Brand Managers happy isn't necessarily what makes customers happy. And, our best work has been done in service to people on behalf of brands – Not the other way around.

We don't do "Transactional."  A lot of marketing is just an evolution of the "we now interrupt this message to bring you a word from our sponsor" strategy. So, we work with clients who share our belief that the best way to build relationships is to be customer-centric in every way possible – anticipating and addressing needs and wants all the way around. So, before we get under the hood of any brand asset, we ask ourselves, "how can we help our client genuinely make their customer’s life better?". We've accrued a bunch of best practices and stories of having done just that with phenomenal business results. If you ask us, we'll talk your ear off. So, good luck with that.  

We make things people want to show up for.
And when we build, we build the whole thing — strategy to sawdust.
No hand-offs. No compromises. Just people who actually care.

Immersive Research

You’re running a skateboard brand. Sweet.
You’ve got a mortgage, 2.3 kids, you live on a golf course and the only skater you can name is still Tony Hawk. You haven’t touched a board in 15 years — and just between us, you sucked at it. But now you’re steering a brand that lives in a culture you don’t speak fluently. And there’s no night school for that.

Here’s what you do:
Email us at imnotaposer@genuineoverkill.com.
We’ll get you inside — deep into the people, places, and pulse driving the scene. No decks. No lectures. Just full-immersion, field-tested, real-world research.

You’ll come back with actual perspective — not trend reports.
You’ll meet the people who move the world your brand’s trying to enter.
You’ll leave with insights you couldn’t get on ChatGPT — and if you want, we’ll help you turn them into ideas that actually land.

We’ll also leave you with a comprehensive deck (that way it won’t scream “boondoggle.”)

Culture isn’t something you “target.” It’s something you earn your way into.

Customer Experience & Hospitality

We’ve spent years designing experiences for brands that know how to make people feel something. Turns out, that obsession with human connection fits perfectly inside the world of hospitality.

We approach hotels and properties the same way we approach any great moment — by getting inside the guest’s mindset and designing bespoke experiences to deliver a feeling they can’t get anywhere else.

Our background in culture, storytelling, and experience design lets us help hospitality partners craft environments that surprise, delight, and build genuine loyalty. From concept and strategy to creative and implementation — we stay in it end-to-end, making sure every touchpoint feels personal, resonant and intentional. Our dream is to one day out-do the Doubletree Cookie.

You can download this PDF to learn more about our suite of Hospitality Services.

Influencer Marketing Cultural Engagement

Influencer marketing grew up—and got weird.
Reach got easier. Authenticity? Not so much.
What started as cultural connection turned into a transactional treadmill. Obvious brand deals. Forced integrations. Feed-filler content your audience scrolls past like it’s an ad. Because it is.

Brand love doesn’t come from buying posts. It comes from Cultural Engagement—building real relationships with the right people, from within the culture, and earning their trust through sustained, meaningful collaboration.

Let’s do more of that.

Wait! Still with us? You’re so lucky.

Sick Content

Social is the modern megaphone — and the world’s most crowded cocktail party.
It’s where we perform our lives, humble-brag our wins, and quietly stalk our crushes.
Proof that we’ve done stuff.

We see it for what it is: the place people go to feel connected, entertained, and occasionally enlightened.
So our job isn’t to fill the feed — it’s to earn the pause.

We take two tacks.

First: make content worth the time we plan to steal from your life.
We’re not saving lives — we’re trying to make scroll-stoppers – so it damn well better be entertaining.
Stories told by people who actually know how to tell them. Imagine that.

Second: make sure it reaches the right humans — using equal parts data, intuition, and dark arts.
Sounds evil, doesn’t it? Cool. Maybe someone will think we’re CIA.

When we get it right, social stops feeling like marketing and starts feeling like culture.

Simple. (Not remotely.)