We’re a Good Cult.
We didn’t start Overkill to be like other agencies.
We started it to be the opposite.
Honestly, we’re not even sure “agency” is the right word. Yet, here we are.
We are definitely not about chasing billings or padding headcount.
We’re here chasing that moment.
We don’t build noise. We build brand love.
Sometimes that looks like a massive stunt. Sometimes, a tiny detail.
Either way, it’s always rooted in culture and made to matter.
We hire from the scenes we serve.
We talk to people. Not consumers.
And we work in that rare space where brand objectives and human passions actually meet.
We called it Overkill because we wanted to go way past expected.
Every time. On purpose. On budget.
If you’re looking for something “safe,” look elsewhere.
If you want to make something amazing - let’s go.
Stephen Papageorge – Founder, CEO / CXO
Papageorge builds brands by putting people first. His work for Nike, Dos Equis, Jack Daniel’s, The Macallan, Harley-Davidson, Perrier, and Pepsi has helped shape some of the industry's most lasting ideas – not by following trends, but by staying grounded in real insight and consumer strategy. He’s known for surrounding himself with a trusted network of creators, performers, artists, and inventors – many from far outside the marketing bubble.
A longtime New Yorker, Papageorge relocated from Brooklyn to Downtown Las Vegas to launch Genuine Overkill, drawn by the city’s creative momentum and cultural edge. What started as a business trip became something bigger: a place buzzing with ambition, art, and energy – too compelling to ignore. He’s also a firm believer that nobody ever reads bio copy.
