Off-Broadway at the Hutton

Genuine Overkill reimagined Nashville’s Hutton Hotel as a month-long immersive theater experience inspired by The Wizard of Oz. Guests entered through a secret door under the Analog marquee and followed a narrative journey that unfolded across the hotel—from black-and-white Kansas to a technicolor Emerald City.

Each weekend revealed new surprises:

  • Club Emerald, a velvet-rope cocktail lounge with custom Playbills and photo ops

  • The Ruby Slipper Room, a hidden VIP speakeasy with casino vibes and candlelight

  • Glinda’s Glam Suite, a fashion + beauty activation featuring Any Old Iron and Glam Up Nashville

  • A finale-night tattoo parlor from Tiny Zaps offering Wicked-inspired ink

Every detail—from the cocktails to the costumes—was crafted to drive repeat visits, social buzz, and media attention.

Results

  • Sold out across all weekends

  • 1.3M+ organic social impressions

  • 43% increase in hotel bar traffic

  • Coverage in Variety, Forbes, and Broadway World

A theatrical, unexpected, and entirely Overkill experience—designed to make the Hutton Hotel a cultural destination.

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Taste of Herradura