Rise of Disco

RISE of DISCO is a proprietary nightlife trade initiative, created and wholly owned by Genuine Overkill. Designed as the “golf course for the nightlife trade,” RoD is a cultural connector — a place where brands can show up meaningfully for the people who keep Las Vegas nightlife alive. This isn’t a party for influencers. It’s a platform built for the real insiders: the bartenders, promoters, F&B directors, bookers, and personalities who decide what gets poured, played, and promoted across the most powerful nightlife city in the world.

What It Offers: Launched with a flagship event in early 2025, Rise of Disco brought this community together for a day-to-night immersive experience — mixing education, celebration, and cultural research. For participating brands, it unlocked:

• Real-time access to the people setting the tone for nightlife culture

• Thoughtful brand activations that created lasting, authentic impressions

• Ongoing insight opportunities through salons, tastings, and research programming

Rise of Disco isn’t just an event — it’s a scalable, ownable platform. A direct line to influence. A new way to turn relationships into strategy.